1. Advertising Online Casino
2. Where To Advertise Online Casinos
3. Where To Advertise Online Casino Game
4. Where To Advertise Online Casino Games

Casino marketing promotions can be a tricky area. You don't want to appear to be promoting excessive gambling, but you do want to bring in new players. You need to engage players and ensure your customer experience is as positive as possible. You want to do this without spending a large amount of money on extra specialized staff or more time on individual messaging and development. Marketing automation provides a solution for effective and efficient casino marketing. By implementing marketing automation into your casino promotion ideas, you open the door to powerful and instant communication with all your regulars. Here are a few casino marketing ideas to take advantage of marketing automation for casinos.

How does one advertise an online casino on Facebook? I've seen my competitors do it but so far my attempts have been quite futile, with the following already tried but either the ad or the account gets. According to marketing experts, the most effective advertising for online casinos is promotion of the platform in search engines. This allows you to significantly increase gambling traffic, and Google.

• A loyalty program allows you to reward customers who come back to your casino. It also keeps your regular players coming in for the chance at high-level prizes and the ability to redeem loyalty points for lower level prizes. Even if customers are only coming in for drinks or to view an event, the loyalty program could be a draw for food and drink or other prizes instead of games.
• By holding contests, you can engage serious players with the chance to play in a VIP event where they can compete with even higher stakes. This will draw serious players, particularly in cards. While many games are casual and depend on luck, card games like poker are regarded as a sport. Any casino can take advantage of that hype by holding their own local events.
• Know your customer. By orienting your events and games toward your customers and not your industry, you can react much faster to the use of new innovations and the internet for casino marketing. The best way to do this is to have web tracking capabilities and some form of contact management. These allow you to gather details about who your customer is, what they do, and where they come from in order to best understand what they want and need.

Advertising Online Casino

These are some pretty basic casino promotion ideas and they can be done without automation, right? But if you do automate them, you can use email, SMS, and forms to gather information easily. This information is automatically tied into the customer tracking software and the contact manager. This way, you can have a contest, an event, and a loyalty program that are all at least partly automated. Automating the process enables you to set up casino events and inform people about them cheaply and easier than before. What happens to all the money and time saved? They can be invested back into other areas of your business.

Implement these casino marketing ideas with marketing automation

For more information on the tools casinos could use to benefit their business, check out our casino and resort page. For more information on marketing automation, what it can do, and how much it would cost for our ultimate marketing toolbox, have a look at our marketing automation page. Or, contact us at sales@simplycast.com or by phone at one of the numbers below:

Local: 902-835-8974

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Australia: +61.2.8011.3385

Where To Advertise Online Casinos

United Kingdom: +44.20.7558.8954

Where To Advertise Online Casino Game

Sales is ext. 1 on each of those lines.

Big changes are on the horizon as Google announces plans to revaluate its current advertising policies for online casino gaming.

According to a recent EGR report, Google is planning to unblock online casino adverts in the US gambling market by the first quarter of 2020. At present, except for online sports betting ads in New Jersey, Nevada, and West Virginia, almost all casino ads are banned by the company.

News Highlights

• Google is planning to unblock advertising in the US gambling market.
• Online Casinos will be able to accurately target their audiences through Google Ads
• Once the ban is lifted, players will be able to access all the games they like.

How Will This Impact the Online Casino Industry?

As the world’s most influential and widely used online search engine, Google has a significant impact on how successful a business will be.

By allowing online casinos to advertise on its page, Google is opening up a whole new world of opportunity for these casinos to reach their target audience and bring in new members.

Though this move poses a huge advantage for online casinos looking to bring new business in, it also signifies a huge step forward for the industry as a whole.

In 2019 online gambling was legalized in Pennsylvania, and this shift in policy from Google is yet another example of how attitudes towards the industry are progressing forward. Though only the fourth state to decriminalize online casinos, Pennsylvania’s’ vast population and the revenues it will likely generate through online gambling in the years to come is likely to spark a nationwide rethinking of online gambling laws.

How Will This Affect US Online Casinos?

For the legal online casinos currently operating in the US, Google’s policy change could not have come at a better time.

We’ve already heard a lot of rumors that 2020 will be the year where VR online casinos take off, and this shift in policy means that those sites will now be able to market their new products on an unprecedented scale.

Where To Advertise Online Casino Games

With tools like Google Ads, online casinos will be able to accurately target their key customers and use intelligent metrics to monitor and improve marketing performance. They will be able to advertise specific types of games and bonuses to the kind of player that is likely to enjoy them the most.

As well as increasing the number of members an online casino receives, this new policy also offers a considerable benefit to fans of online casinogaming. Once the ban is lifted, online casino players will be able to easily access all the games they like without having to search for them independently.

Where Will Google Go from Here?

When speaking on the reason for the changes, Google stated that it has no intention of becoming a provider of casino games in the future. This policy update, like many of its other policy changes, is merely a reactionary change that is being implemented to align more effectively with the changes currently taking place within the online gambling industry.